A New UL
for the 21st Century

Equitable Generations™ Universal Life

Available for Sale Now
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Affordability. Flexibility. Transparency. Choice.

Introducing Equitable Generations UL

An Exciting Fund Lineup

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34 fund options, including 18 new investment options

Tracking funds managed by Fidelity™, Dynamic™, Invesco™ and more.
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3 sustainable investment ESG Options

ESG (Environmental, Social & Governance). Because today’s buyer cares as much about impact as they do about returns.
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Target date funds that auto-rebalance

Funds auto-rebalance over time so that as your client approaches retirement, the fund adjusts its risk automatically.

Learn more about our new funds

American Equity Index (ESG)
Canadian Equity Index (ESG)
Special Situations fund (Fidelity)
Sustainable Equity, Balanced, and Bond Funds (Fidelity)
Target Date funds (Fidelity)
Details on funds available
Get all your ESG questions answered with Margaret Dorn, S&P

EZStart for UL

EZStart is a mobile-optimized tool and links directly to the EZcomplete online application.

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Designed to start a conversation and provide a possible universal life solution in under one minute.

Get Started

Supporting you at claim time with KIND™

Equitable Generations offers a suite of benefits to clients and their heirs with our KIND™ program.

The KIND program includes:

  • Compassionate Advance*
  • Bereavement Counselling
  • Snap Advance*
  • Living Benefit
Learn More
* Snap Advance and Compassionate Advance are non-contractual and may be altered or terminated by Equitable Life at any time without notice

Making it easy to do business with us

We’ve recently made a number of changes to make doing business with us easy.

  • Opt in for text messages on new applications
  • Cloning pages on EZcomplete

Learn more about these changes on EquiNet

Resources

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Learn about our funds
Transition rules are available
Equitable GenerationsTM Universal Life Advisor Product Guide
New illustration software available
Now available, make a sale today!
Available now
As a MUTUAL we provide financial security DIFFERENTLY by focusing exclusively on our CLIENTS.
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Equitable Life of Canada
One Westmount Road North
P.O. Box 1603, Stn Waterloo
Waterloo, Ontario  N2J 4C7

Contact Us
Phone: 519.886.5210
Toll Free: 1.800.722.6615

Invesco® and all associated trademarks are trademarks of Invesco Holding Company Limited, used under licence. Invesco is a registered business name of Invesco Canada Ltd. Dynamic Funds is a registered trademark of its owner, used under license, and a division of 1832 Asset Management L.P.
Fidelity is a registered trademark of 483A Bay Street Holdings LP. Used with permission. Equitable Life, Equitable Life of Canada, KIND and Equitable Generations are registered trademarks of The Equitable Life Insurance Company of Canada.