A New UL
for the 21st Century

Equitable Generations™ Universal Life

Available for Sale Now
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Affordability. Flexibility. Transparency. Choice.

Introducing Equitable Generations UL

An Exciting Fund Lineup

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34 fund options, including 18 new investment options

Tracking funds managed by Fidelity™, Dynamic™, Invesco™ and more.
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3 sustainable investment ESG Options

ESG (Environmental, Social & Governance). Because today’s buyer cares as much about impact as they do about returns.
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Target date funds that auto-rebalance

Funds auto-rebalance over time so that as your client approaches retirement, the fund adjusts its risk automatically.

EZStart for UL

EZStart is a mobile-optimized tool and links directly to the EZcomplete online application.

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Designed to start a conversation and provide a possible universal life solution in under one minute.

Get Started

Supporting you at claim time with KIND™

Equitable Generations offers a suite of benefits to clients and their heirs with our KIND™ program.

The KIND program includes:

  • Compassionate Advance*
  • Bereavement Counselling
  • Snap Advance*
  • Living Benefit
Learn More
* Snap Advance and Compassionate Advance are non-contractual and may be altered or terminated by Equitable Life at any time without notice

Making it easy to do business with us

We’ve recently made a number of changes to make doing business with us easy.

  • Opt in for text messages on new applications
  • Cloning pages on EZcomplete

Learn more about these changes on EquiNet

As a MUTUAL we provide financial security DIFFERENTLY by focusing exclusively on our CLIENTS.
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Equitable Life of Canada
One Westmount Road NorthP.O. Box 1603, Stn WaterlooWaterloo, Ontario  N2J 4C7

Contact Us
Phone: 519.886.5210
Toll Free: 1.800.722.6615